Indian Jack Daniel’s Bobber Sells Out in 10 Minutes

Limited-edition bike made to promote 'Bottles and Throttles Don't Mix' message

Remember the Jack Daniel’s branded Indian Scout Bobber we told you about last week? If you were hoping to get your hands on one you are SOL, because the bikes sold in less than 10 minutes.

READ MORE: Indian Honors Tennessee Booze with Limited-Edition Scout Bobber

The limited-edition models were customized by long-time Polaris collaborator Klock Werks Kustoms and went on sale at noon EST Tuesday. Had you ordered a coffee at exactly the same time it would not yet have been served and cool enough to drink before all 177 of the bikes had been reserved by excited buyers around the world.


Actually, it’s more correct to say that 176 of the bikes are accounted for. The first – No. 001 – will be the prize in a sweepstakes to support firefighters and EMS responders. Riders with those professions can can enter to win the bike at a variety of events this year, including Daytona Bike Week, the Fire Department Instructor’s Conference (April 23-28), Sturgis Motorcycle Rally (August 3-12), and the Red Knights Motorcycle Club International Convention (August 16-19).

Each of the individually-numbered motorcycles are accented with Jack Daniel’s Fire Brigade themes, commemorating the fact the distillery has its own fire brigade. Two-tone matte black paint is highlighted by 24-karat gold graphics on the tank and fenders. Other custom details include a perforated genuine leather seat, and custom grips, pegs, and shift levers. The bike features premium gloss black finishes on the fender struts, hand control levers, engine valve covers, and exhaust tips.

READ MORE: 2018 Indian Scout Bobber – Ride Review

The Jack Daniel’s Scout Bobber was the third such collaboration with the famous bourbon company, put together to promote the two brands’ “Bottles and Throttles Don’t Mix” anti-drink-riding effort.  In 2016, some 150 Chief and Springfield models were blinged out; last year it was the turn of the Chieftain.

“We’ve enjoyed an outstanding relationship with Jack Daniel’s,” said Steve Menneto, president of Indian Motorcycle. “We are ecstatic that the Limited Edition Scout Bobber sold out in less than 10 minutes.”