The Game

Victory drops price of Gunner in the UK

Victory fans are somewhat few and far between in the United Kingdom (and who can blame them considering the outdated marketing philosophy Victory displays at shows like Motorcycle Live?), so the number of people who will be interested in this little bit of “news” could probably be counted on one hand. But I thought I’d mention it, anyway:
I just happened to check Victory’s website today and it appears that the asking price of the 2015 Victory Gunner (due to arrive UK dealerships in March) has been dropped. Its starting price is now just £9,999
As recently as last week, the asking price had been listed as £10,399 — the same as the Indian Scout (also due to arrive UK dealerships in March). Both machines will be equipped with ABS, to adhere to impending EU legislation, and as such cost comparatively more than their U.S. counterparts.
I find it interesting and perhaps a little concerning that Victory has chosen to slash £400 from the Gunner’s asking price before it has even arrived at UK dealerships. But, hey, if you’re a Brit who’s keen to own a kick-ass cruiser, it’s a deal for you.
Recently did a comparison between a Victory Gunner and Harley-Davidson FXSB Breakout, which saw the two bikes coming out pretty evenly matched. Here in the United Kingdom, both bikes are equipped with anti-lock brakes as standard. The starting price for a Breakout is £15,895 — almost £6,000 more than the Gunner! 
That is damned impressive. It makes me worry a little bit for Victory (I hope they’re not struggling), but mostly it makes me wish I had £10,000.