News The Game

Yamaha Sets Good Example With Coronavirus Warranty Extension

Japanese manufacturer says it will extend warranties set to expire during pandemic shutdown

Other manufacturers should take note: this is a good idea. Yamaha Europe has announced it will be extending bikes’ warranties to ensure riders don’t get further screwed over by the coronavirus pandemic.

TMO Baseball Longsleeve Shirt

The pandemic has effectively shut down the planet, of course. Here in the United Kingdom, for example, we’re not really supposed to even be out riding without a good reason. I’ll admit I have deep ideological questions about such a policy – especially the fact that police have been given the power to issue fines to people taking non-essential journeys (I mean, that policy is dripping with so much bad-movie authoritarianism it gives me fits). But, with the exception of taking a very circuitous route to the pharmacy recently, I have been a good boy and stayed off my bike.

Most other motorcyclists I know have, as well. And most motorcycle dealerships, whether they’ve wanted to or not, have kept their doors closed. Which means most motorcycles are not being ridden or (professionally) serviced. In light of those facts – the latter one in particular – Yamaha realized it would be a little unfair to let riders’ warranties lapse when they’re not really able to do anything about it.

2018 Yamaha Tracer 900 GT – First Ride

So, the company issued a quick media release last week stating: “With many official Yamaha dealers throughout Europe closing their doors to conform with restrictions designed to stop the spread of the Covid-19 coronavirus, Yamaha has decided to extend by three months all Factory Warranties and Official Extended Warranties that have expired or are due to expire between 1st March and 31st May 2020.”

Kudos to Yamaha for doing this. When you think about it, the policy probably isn’t going to hit the company too hard financially. I would guess that most warranty issues present themselves earlier than in the last month or so, and, you know, Yamahas are pretty reliable. Basically it’s just intelligent public relations, showing Yamaha is a) confident in the quality of its products; b) sympathetic toward its customers. Kinda makes me want to go out and buy a Yamaha. It also makes me think that other manufacturers look a little silly now and really should be following suit.